Session: Bringin’ Home the Bacon – the economics of your ad supported application business

Presenter: Limvirak Chea
Location: 342
Time: 12:10 – 13:00, Saturday 11 September

Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers. How many downloads do I need? What are the economics? How many impressions should I generate? Join InMobi’s Limvirak Chea as he provides hard data and insight on what it takes to earn a living, what to expect across various countries and networks, and how we can learn from others who have been successful. InMobi will provide hard data on the economics, global research on the various ad platforms including Android and iPhone, and two case studies from both a B2B and B2C application.

Attendees will leave with an understanding of what to expect and what is required to build a profitable business on an advertising model. An understanding of the size and opportunity globally across the various app platforms including iPhone and Android and key learning based on actual case studies from successful developers; Simpaddico, interactive gaming app and Econtact Pro; a B2B small business app.

Limvirak joined InMobi in May of 2010 and leads business development for Europe and the Middle East. Prior to InMobi, he spent four years at Google where he lead Strategic Partnerships focusing on mobile and distribution and then moved onto Google’s New Business Development team helping the Product and Engineering teams bring new products to market through early-stage, exploratory deals and engaging with the tech community. Limvirak has also led the Android Market in Europe and prior to Android, he worked on Open Social, Google’s social API. Prior to Google, he defined and implemented the voice over IP strategy for AOL in Paris, and worked as a senior consultant in Telecom & Media at Bossard Consultants; now Cap Gemini Consulting Services. Limvirak graduated from the Ecole Centrale Paris with a Diplôme d’Ingénieur, and holds a Masters in Electrical Engineering from Cornell University.