During this session mobile application testing leader DeviceAnywhere will unveil thought-provoking statistics from its European Mobile Metrics Report which shows the most popular and least popular mobile Operating Systems, networks and handsets that are being used today for application development across Europe.
Mobile app developers are often the “canary in the coal mine” of the mobile industry. What devices and platforms they line-up behind is often a critical predictor of which ones will turn out to be commercial successes. After all, consumers have an insatiable thirst for apps and they want the handsets and platforms that deliver best apps and the greatest quantity.
So the question is now: How are developers responding to this appetite? Are developers really lining up behind Android, and to what extent and how fast? Is the iPhone still king? Does that mean they’re downgrading their interest in another OS like Blackberry? What devices are they developing for? Where do Windows Mobile and Symbian fit into the app development fray?
DeviceAnywhere’s Metrics quarterly report is tracking the canaries. Unlike opinion polls and conjecture, this report shares raw data, providing an insider’s view into what developers are actually doing in the real-world. The data is sure to spark conversation and conjecture long after the session ends.
Leila leads the marketing team and is responsible for developing and articulating the value of DeviceAnywhere’s solutions.
Prior to DeviceAnywhere, Leila held management roles at several high growth technology companies – from startups to multinational corporations. Most recently Leila was Senior Manager of Strategic Partner Marketing at Virtual Iron a provider of server virtualization solutions, where she focused on establishing revenue generating partner marketing programs with strategic partners including Intel, IBM, HP, AMD and others. Prior to Virtual Iron, Leila was Manager of Marketing at PanGo, an RFID technology startup acquired by Innerwireless. Leila spent six years in the public relations arena at Porter Novelli where she supported various clients including EMC, Agilent Technologies, AMD, Nuance Communications and others.
Leila began her career as an editorial assistant at the Harvard Business Review. She holds a BS in Communications from the Boston University.