AppsFuel is Soft Drinks Sponsor

We are pleased to announce that Apps Fuel is sponsoring the Soft Drinks at OTA12.

AppsFuel is a new, click free, alternative Mobile Apps Marketplace, available on all smartphones. Thanks to the power of HTML5, we will bring consumers the latest and best apps on the market for games, news, travel, lifestyle and much more. How do we get the best apps? We aim to create a close collaboration with developers providing them with the necessary tools to design, develop, publish and importantly monetize their HTML5 Mobile Web Apps. To keep up to date with what is happening at AppsFuel please register for the developer zone, we look forward to welcoming you.

OTA12 Programme – Friday @ 14:30

Emanuele Bolognesi of Buongiorno / AppsFuel will be presenting the workshop HTML5 Mobile Web Apps and the Open Mobile Revolution on Friday at 14:30 in the Ballroom Room in the Mansion.

Raffle Prize

All those who subscribe to the AppsFuel Developer Zone on Friday the 1st of June, will automatically be entered into a Raffle for Tablet, and the winner will be announced Friday evening right before the Ignite Talks.

Facebook is a Silver Sponsor

We are pleased to announce that Facebook is a Silver Sponsor of OTA12.

Over 500 million users access Facebook from a mobile device every month. Facebook Platform lets you bring these users and their friends to your mobile apps, creating a more engaging and personalized experience for your users as well as helping new users discover your app from stories in the Facebook News Feed.

OTA12 Programme – Friday @ 15:30 & 18:00

Simon Cross and Piyush Mangalick of Facebook Mobile will be presenting the workshop Facebook Open Graph: From Zero to Hero in 60 Minutes on Friday at 15:30 in the Marquee Tent.

Simon Cross will also be presenting the workshop How we build Facebook: shipping thousands of lines of code to over 900 million people, every day on Friday at 18:00 in the Ballroom.

OTA12 Hack Day – The Facebook Open Graph Challenge

The Challenge

In 24 hours, build an iOS, Android or Mobile Web/HTML5 app which integrates with the Facebook Open Graph, and publishes Actions that help a user express their online identity through what they do.

Apps will be judged on:

  • their usefulness and appeal
  • their technical implementation and completeness
  • the value of the resulting Aggregations and Feed Stories to a user’s friends
Extra points will be given to apps which are built for multiple platforms, and make use of advanced features like custom Object and Action references/properties, or iOS and Android native Deep Linking for Open Graph feed stories.
The winners will each receive a Samsung Galaxy SII.

About Facebook’s Developer Tools

It all starts with Facebook’s iOS and Android SDKs: By implementing Facebook Single Sign On for iOS or Android in your native mobile app, you can easily post Open Graph actions which drive social discovery of your application, which drives new downloads via the iOS App Store and Google Play. The iOS and Android SDKs make it less than a day’s work to implement SSO and Open Graph. 7 or the top 10 iOS apps have done so, and this has helped drive their growth towards the top of the app store charts.

Facebook Single Sign On simplifies the login flow down to two clicks and can give you access to a user’s email, social graph and permission to post Open Graph actions to a user’s timeline. The Open Graph allows you to create custom Objects and Actions which model what users can do in your application: listen to songs, cook recipes, read books, review movies, add products to wish lists etc. When posted to Facebook, Open Graph actions appear in ticker, newsfeed and timeline on the both the desktop and mobile versions of Facebook. In Facebook’s iOS and Android apps, if the user doesn’t have your app installed, these links will send traffic to the download page for you app in the App Store or Google Play. In addition, enabling advanced features like Deep Linking mean users who discover your app via Facebook can be deep-linked into your app meaning you can immediately show them the content shared by that users friends – delivering a great experience for new users. is Friday Afternoon Tea Sponsor

We are pleased to announce that is sponsoring a lovely spot of Tea on Friday Afternoon, at OTA12. provides a portfolio of technologies that extend an organisation’s existing online skills and investment to work on mobile devices as well. It delivers cost-effective, risk-free device detection, web optimisation and mobile analytics solutions enabling developers to maximise the customer’s experience of using a smaller screen. With over 25 years’ management expertise in developing and managing mobile web services, is used by 10,000s of websites and supports over 180 million devices visits every month. The company is headquartered in the UK and also has offices in India.

OTA12 Programme – Friday @ 12:15

James Roswell of will be presenting the workshop Adaptive Mobile Design with a Server Side Flavour on Friday at 12:15 in the Music Room in the Mansion.

1. Reminder of the macro and micro level challenges of mobile web development.
2. Review of customer usage context and test scenarios.
3. Live code demonstration of PHP, .NET and optimisation solutions.
4. Tips on how to develop reliable adaptive design solutions, quickly with minimal risk, to support all types of device.

 3 bottles of wine will be given away to the first three people to follow along and complete the .NET/PHP installation with us introduces simple mobile device detection for PHP developers, the leading provider of device detection and web optimisation solutions, has expanded its portfolio to include PHP. The PHP scripting language is powerful and flexible, making it a popular choice for web site developers. Around a third of all websites currently use PHP.

This means even more developers and site owners can now discover whether the visiting device is a tablet, whether it’s a smart phone, what the screen size is – and they can then adjust the online content accordingly.

Unlike other device detection solutions, does not require cloud services or external plug-ins and is free for commercial use.

There are just four straightforward implementation steps:

1: Download the file, which is available as a free beta via or by searching or for

2: Unzip the contents of the file into your PHP project folder.

3: Add a single line of code to your PHP file.

4: Discover what each device accessing your web site is (tablet, mobile, desktop, etc) and what it is capable of, enabling customised content and formatting to be applied to the resulting web page.

The PHP code is licensed under the Mozilla Public Licence 2.0 and is supported by a ‘freemium’ business model, which means there’s no charge for basic device detection – even for commercial use!

This new self-contained for PHP solution means developers can start using mobile device detection within three minutes. for PHP is being released as a beta, giving developers the ability to offer feedback that shapes the final product. Plug-ins will be available for WordPress, Joomla, Drupal and CodeIgniter, with others planned for the future. The Premium version of device data will also offer the option of automatic updates when new handsets are released.

James Rosewell, CEO of, said “It’s never been easier to add mobile device detection to a web site. Our four steps take less than three minutes to implement: simply download, unzip, include and go mobile!”

Cloud services introduce an unnecessary additional complexity and, ultimately, offer a poor technical solution for any web site requiring device detection. The new beta version of for PHP demonstrates how it’s possible to detect mobile devices quickly, efficiently and – with our Lite product – for free. The result is a better experience for web site owners and for their online visitors. If you’re a web site owner, tell your developer to visit and let them show you how easy it is to get started.