BlueVia donates £10,000 of media spend to Best-in-Show

This year, the prize for Best in Show (Judges Selection) at the Over the Air hacking competition is sure to make your eyes pop!

Long-time supporter and OTA11 Gold Sponsor BlueVia will be giving away  £10,000 worth of media spend on O2 Media’s network to the winner of the Best in Show category. This can be used by the winning team to commercialise their entry or any of their existing commercial products – acros a blend of SMS / MMS / Video / Online as appropriate, across O2 more, O2 active and You Are Here product sets. See here for more info:


You may have also caught their announcement about the  integration of BlueVia with Twitter that allows O2 customers in the UK to interact with Twitter via MMS Messaging. “At a stroke, this adds new multimedia functionality to Twitter for those who the micro-blogging service via their phones using SMS.”

Any interesting ideas spring to mind? Then start ruminating on it, as OTA11 is now only just around the corner….